About us

Our mission is to support the long term viability of food production for people and the planet.

We do this by bringing AI to fruit quality and farm management across the supply chain, driving automation and interoperability between solutions, with simplicity and practicality at the forefront. We do this not because we can, but because we should – for the benefit of all.

Our story

Like many great success stories, ours began from very humble beginnings, with the support of some very special people. Growers.

Motivated by the extraordinary challenges that fruit growers face every day, our founders sought a better way. Our belief back in 2016 was that drones would solve industry problems. We found out how wrong we were…

“Drones? Get real! We’re just sick of writing out awful bin tickets!” shouted the growers. And so began Hectre and digital bin tickets became solution #1.

Fast forward to today, and Hectre now serves some of the largest fruit growers and packers around the world. More importantly, we’ve positively impacted the bottom lines of those we work with.

And we continue to seek better… and to listen.

Company milestones

2016-2017

Development & launch of Orchard Management App
Hectre launches Timesheet module
First New Zealand customer sign on

2018

First US customer joins Hectre
Hectre launches Scout module
First Australian customer joins Hectre

2019-2020

Industry consultation begins for Spectre AI development
Hectre launches Cherries module
Spectre for Apples AI is launched
Hectre launches Bilingual functionality

2021

First Canadian customer signs on
Spectre Top Down AI prototype testing begins in Washington
Hectre wins global AgTech Breakthrough Awards
Spectre for Citrus AI is launched
Spectre AI hits milestone and sizes 20,000,000 pieces of fruit
First Italian customer signs on
Spectre for Color AI is launched
Pre-Series A capital raise is oversubscribed

2022

Spectre for Cherries AI is launched
Hectre launches Minimum Wage Top Up automation
Hectre wins global AgTech Breakthrough Award once more
First Chilean customer signs on
Hectre launches API Integrations project
Spectre Top Down AI is launched
Hectre receives Stevie Award for Customer Service
Hectre launches Overtime/Double Time features
First Mexican customer signs on

2023

Hectre is showcased at Fruit Logistica Berlin
Hectre announced double gold winners in Asia-Pacific Stevie Awards
Spectre AI hits milestone and sizes 68,000,000 pieces of fruit
Hectre hosts its first Hectre Bootcamp
Spectre Top Down AI Automation is launched
Hectre wins UPL Tech Innovation Award
Spectre for Pears AI is launched
Spectre AI Dashboard is released
Hectre wins global AgTech Breakthrough Award for the third year in a row
Deep-tech VC Nuance Connected Capital invests in Hectre
Spectre AI for Android is launched

Awards & recognition

The Stevie Awards

Best Customer Service

Front-Line Customer Service Professional of the Year (Bronze)
2022

The Stevie Awards

Most Innovative Tech Start-up

Software (Gold)
2023

UPL Tech Innovation Award

Horticulture Awards For Excellence

Best Innovative Software
2023

AgTech Breakthrough Awards

Overall Supply Chain Solution of the Year

Value Chain
2023

AgTech Breakthrough Awards

Overall Post Harvest Company of the Year

Post Harvest Systems
2022

AgTech Breakthrough Awards

Overall Harvesting Provider of the Year

Harvesting Solutions
2021

Our leadership

CEO / Co-founder

Matty Blomfield

10+ years of entrepreneurship. 7+ years in the ag sector. Led Hectre to become a globally recognized SaaS company in the fresh produce sector.

VP of Sales

Kevin Park

6+ years of growth leadership. SVP of Sales for Crimson Education ($1b SaaS). Led sales expansion into 20+ countries. Launched Hectre into European and South American markets.

CTO

Sagi Adiv

25 years of tech leadership. GM of Product at Xero. Head of P&T at Smartpay. Transformed Hectre’s development function, amplifying development velocity 10x.

Head of Product

Aaron Croft, PhD

6+ years of product leadership. Deep knowledge of packer market. Vision engineer at Tomra (ICOEL). Instrumental in strengthening Xero’s AI models and platform functionality. PhD Engineering.

Head of Customer Success

Luke Butters

5+ years of innovation leadership. Instrumental in the creation of Hectre’s computer vision solution Spectre. Building Hectre’s CS function to a world-class standard. Masters in Engineering.

General Manager, NA

Omar Gomez

10+ years experience in fruit production and post-harvest industries. Extensive knowledge of grower/packer complexities. Deep industry connections across North America, European and African markets.

Life at Hectre

R & D

Customer Engagement

Team

Global Promotion

On tour

Implementation

Our culture and values

We believe in teams. Yours and ours. Our mission, culture, and commitment to fostering a diverse, inclusive workplace, powers the creation of meaningful solutions that benefit the world.

Team

We recognize that success is not achieved by individuals working alone, but through the collective effort of a team. We care about each other and the impact of decisions we make.

Action

We value action and progress, rather than being paralyzed by indecision or over-analysis. We move forward to deliver innovation and iterate continuously, rather than waiting for perfection.

Feel

We empathize with and understand our customers’ needs, pain points, and desires. We gather deep customer input to inform product development and respond fast when issues arise.

Best

We strive for excellence and refuse to settle for mediocrity, or the easy way out. We continually seek the best outcomes for our customers and our team. We care about our work and the value we bring.

Supercharge your fruit

Reach out to learn how Hectre’s practical solutions can support the success of your operation.

Fruit Sizing

Color Grade

Payroll

Harvest

Timesheets

QC

Analytics Pro

Spray

Scout

About us

Team

Action

Feel

Best